How we do it
Initially, We Walk The Line will focus on the growing independent, specialist coffee market and will target popular urban consumer / work spaces in central London.
Our project develops entrepreneurship, employability and enterprise skills by providing a supported employment environment where our beneficiaries ‘learn by doing’ how to set up and run their own mobile barista business.
We provide our apprentice baristas with hands-on training while running a coffee vending tricycle. On completion of their apprenticeship, beneficiaries are encouraged to apply for a franchise and will be offered a start-up bonus and ongoing support.
Our beneficiaries receive hands on training in running a business whilst receiving a salary and if they are successful they are offered a franchise and a start up bonus.
We offer on-going business support advice including financial, marketing, health & safety and insurance through a social enterprise ‘extended family’ franchise model to ensure the new start up is a success.